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CNC lathe manufacturers how to enhance their marketing power
From:Taian Haishu Machinery Co.,Ltd. Updatetime:2016-7-14 18:40:05 Views:
How do you want to enhance the marketing power of CNC lathe manufacturers, service first is better, seven-third of products and services, if you leave the service support, CNC lathe will become a "semi-finished products

CNC lathe manufacturers how to enhance their marketing power
    How do you want to enhance the marketing power of CNC lathe manufacturers, service first is better, seven-third of products and services, if you leave the service support, CNC lathe will become a "semi-finished products." Based on the technical complexity, customers may not get product value, it can not be used for reproduction. Many current bottleneck machinery enterprises are facing a major problem is the channel, the fierce competition in foreign markets, the domestic market has limited capacity, fought in the aftermarket would be a good policy. CNC lathe is the so-called aftermarket sales after the index control lathes, CNC lathes around the process of using a variety of services, which covers all trade in services after the purchase of CNC lathes require. CNC lathes such as installation services, and maintenance, spare parts supply, technical training, upgrading of the disintegration of the recovery, the total financial credit, leasing agency, secondary market transactions and a series of services.
   CNC lathes have a lot of aftermarket rise inevitable factors: First, the division of the value chain members extending CNC lathe industrial chain, service and market value caused enterprises to pay attention; the second is the wave-driven outsourcing, outsourcing has accelerated the aftermarket times arrival; Third, highlights the value of customers, customer demand for increasing the value of the service, after-sales service market constantly being broken down and deepened.
   In case of excessive competitive market environment, the service should not be a passive response, but should take the initiative to guide or pandering is a strategic marketing tool and profit model. CNC lathes marketing key is "pre-boost brand value, post-service value-driven." Brand is the role played by set-off, to attract customers to "buy a ticket", and the client once the "on board", CNC lathes enterprises are working through service to its clients to stay in the "boat" long-term "with the boat ride."
   CNC lathes enterprises to strengthen after-sales service is its core competitiveness, but also enhance the marketing power will play cards. CNC lathe is a "major product" concept that combines the physical products of services and products, or even can be said that service marketing is all CNC lathes marketing. Imagine if companies are not CNC lathe CNC sent to the customer to help installation and commissioning, until normal operating state, the CNC lathe is difficult to achieve precise production targets. Therefore, companies should strive to achieve the CNC lathe manufacturing services, core is to be customer-focused, and actively provide customers need personalized service, from simple to sell products to provide "product - service package" and other integrated services, the overall solution Program.

 

 

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